Toyota Innova at glance
Ladies and gentlemen, the sales leader of the local MPV market: the Toyota Innova. It's such a popular model that it almost needs no introduction. It's been the country's best-selling MPV for decades and remains a go-to choice for families who need an extra pair of seats. Built on the foundations of the Tamaraw FX and Revo, there's no surprise as to why the Innova is a top-seller. The Innova was launched in 2004 and was the first IMV (Innovative International Multi-purpose Vehicle) platform vehicle in the Philippines. While there was skepticism about it at first, the Innova quickly filled up the country's driveways. The first generation was so successful that it ran for more than a decade. It was replaced by the second-generation in 2016. When Toyota launched the redesigned Innova that year, it was a big leap forward in terms of design, performance, and features. The second-generation Innova also moved upmarket in some ways in terms of price, amenities, and more. Because of its functionality and versatility, the Innova remains a “classless” car, unbound by particular segments and target markets. With that, the Innova is one of the few cars out there that is both aspirational and necessary. The Innova received a minor facelift in 2021.
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